Develop your export marketing strategy

LEARN THE ESSENTIAL STEPS TO ENTER FOREIGN MARKETS

Get ready to craft your own export marketing strategy! You will upgrade your knowledge and skills to assess your export readiness and develop and implement effective market entry or expansion strategies. After this course, you will have a template and the necessary ingredients for your export marketing plan.

CERTIFICATION

A certificate will be awarded after attendance of the webinars and completion of the assignments and tests.

8 MODULES

The course ‘Developing your export marketing strategy’ consists of 8 modules varying from export audit to effective trade fair participation. Modules are built up in two blocks: a live, interactive webinar (60-90 minutes) and assignments to be completed afterward. The webinars are recorded and made available for participants who registered but are unable to attend the live webinar.

Have a look at the content of the modules below:

1. Identify most promising markets

summary coming soon …

2. The export audit to gauge market potential and asses your competitiveness

summary coming soon …

3. How to develop an effective market entry strategy

summary coming soon …

4. How to create an effective promotional mix

summary coming soon …

5. The key success factors for effective trade fair participation

summary coming soon …

6. Market access requirements in Europe (sector specific)

summary coming soon …

7. Costing and pricing strategies

summary coming soon …

8. The do’s and don’ts with offers and contracts

summary coming soon …

APPLY FOR THIS COURSE