Our methodology


Live webinars

The live webinars are facilitated by one or two Globally Cool moderators. The webinars introduce a module, are recorded and made available online. This way participants that want to participate but can not attend the live webinar can watch the recorded webinar. A webinar has a duration of approximately 60 minutes.



Following the webinars, the participants complete assignments, including self assessments. The assignments are reviewed by the Globally Cool moderators to guide the participants towards

  • An export marketing plan (for the export marketing strategy course)
  • A digital marketing improvement plan and quick wins (for the digital marketing course)
  • A validation of market selection (for the web-based market research course).

1-on-1 or group coaching

We make use of break-away rooms and 1-on-1 or group meetings to discuss certain issues related to the modules and to provide direct coaching for immediate improvements.


After each module, the participants are required to complete a short test with knowledge questions. Upon a positive score for the tests, the participants will receive a certificate stating the successful completion of the course.

Globally Cool Academy

WebinarS & Online Courses

Develop your export marketing strategy

Get ready to craft your own export marketing strategy. You will upgrade your knowledge and skills to assess your export readiness and develop and implement effective market entry or expansion strategies.  

Web-based market research to identify export opportunities

A hands-on course to build a sound foundation for your strategy. You will learn to use effective methodologies and online tools to identify market opportunities, assess competitor activity and identify business partners.

Optimize your digital marketing for export success

Optimize your performance in online channels. This course helps you to develop your digital marketing strategy and understand the key success factors for a converting website, high ranking in Google and effective social media. 

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